Unloc Student Discount App Design 2020
Unloc is a student discount startup with aim of bringing a loyalty card culture to India. The company wants to consolidate useful offers and end the era of spammy notifications by filtering only relevant communications from liked brands. With India being home to one of the largest student population in the world, the Unloc app aims to serve young minds and inculcate a habit of saving as well.
ROLE
User Research, Experience and User Interface Design
SECTOR
Retail and Lifestyle
BRIEF
To design a student discount app that would allow users a joyful, seamless, personalized experience and aid their student experience while raising awareness about savings and financial planning.
To design a student discount app that would allow users a joyful, seamless, personalized experience and aid their student experience while raising awareness about savings and financial planning.
Screens from app store
RESEARCH
Research started with a benchmarking study of similar global apps such as Totum, Unidays and Groupon. Through interaction with students and ex-students, pain points and insights regarding retail behaviour were drawn up.
Research started with a benchmarking study of similar global apps such as Totum, Unidays and Groupon. Through interaction with students and ex-students, pain points and insights regarding retail behaviour were drawn up.
1. Users lose interest if the apps don't provide
relevant content. They do not want to wade
through offers to find those useful to them.
relevant content. They do not want to wade
through offers to find those useful to them.
3. Younger generations are open to trying new
brands but look it up and like some background.
5. Discounts are rarely utilized on time as users are
unable to store them in a convenient place.
brands but look it up and like some background.
5. Discounts are rarely utilized on time as users are
unable to store them in a convenient place.
2. A lot of colleges in India do not have a system of
student email id thus students never end up
receiving student benefits.
student email id thus students never end up
receiving student benefits.
4. Majority of the students have a a limited budget
and this phase is the an early exposure of managing
one's finances themselves.
6. Personalized interactions within apps make for
better experiences and build brand loyalty.
and this phase is the an early exposure of managing
one's finances themselves.
6. Personalized interactions within apps make for
better experiences and build brand loyalty.
USER FLOW
Based on the insights and pain points, the user journey was mapped out along with the user flow and wireframes for the same. The structure and flow was kept simple, using at most 3 taps to reach any desired functionality.
Based on the insights and pain points, the user journey was mapped out along with the user flow and wireframes for the same. The structure and flow was kept simple, using at most 3 taps to reach any desired functionality.
STYLE GUIDE
Unloc is a fun, adventurous brand with a youthful demographic. The visual design represents that. The Unloc blue is energetic but not overpowering, used very selectively to highlight. The wide and diverse secondary palette creates an engaging and fun visual stimulus especially when paired with the simple icon based language.
Unloc is a fun, adventurous brand with a youthful demographic. The visual design represents that. The Unloc blue is energetic but not overpowering, used very selectively to highlight. The wide and diverse secondary palette creates an engaging and fun visual stimulus especially when paired with the simple icon based language.
TONE OF VOICE
One of the most essential parts for a new brand is how it communicates with its audience. Unloc is witty, young, friendly and easy to approach. It aims to be the facilitator of a new lifestyle change in the country.
A L R I G H T - Y T H E N !
W E A R E G O O D T O G O
Example of copywriting across the app
SOLUTION HIGHLIGHTS: CONSUMER APP
The dashboard is where the bulk of the functionalities are located. The design aims to simplify this and ensure that the user is not overwhelmed. Popular filters in the form of categories ensure relevant discounts are found quickly.
The dashboard is where the bulk of the functionalities are located. The design aims to simplify this and ensure that the user is not overwhelmed. Popular filters in the form of categories ensure relevant discounts are found quickly.
Small, well-timed interaction and animation adds to the overall joyous experience and helps build brand loyalty. They are a visual delight to the user.
A large part of the app is to help bring about a lifestyle change by inculcating the loyalty card culture and raise awareness about finances. The app incentives savings by way of rewards and keeps a track of the total savings. Furthermore, it curates articles related to financial knowledge for the youth.
Since India has a wide spectrum of recognized and unrecognized institutions, the verification of students can be done in multiple ways.
SOLUTION HIGHLIGHTS: VENDOR APP
The extended scope included the vendor app for outlets to register onto the app and manage users and discounts.
