Serendipity Projects / Processes Book 2022
Serendipity Arts Foundation is a non-profit organization that facilitates pluralistic cultural expressions, sparking conversations around the arts across the South Asian region. The foundation curates and hosts the annual Serendipity Arts Festival to showcase multiple disciplines. The Projects/Processes book intended to be a compilation of essays on selected curatorial projects from the 2019 festival, to be later marketed for research purposes. PROJECT DONE AT PULAKB DESIGN.
ROLE
Book Design
PROJECT LEAD
Pulak Bhatnagar
DESIGN TEAM
Pulak Bhatnagar, Aishwarya Bindana
SECTOR
Arts and Culture
BRIEF
To design a book that would collate, structure and lay out 18 essays based on the projects from the Serendipity Arts Festival 2019. The intention was to ensure the book was simple, well-structured and cohesive.
To design a book that would collate, structure and lay out 18 essays based on the projects from the Serendipity Arts Festival 2019. The intention was to ensure the book was simple, well-structured and cohesive.
CONTENT STRATEGY + STRUCTURE
Essays were grouped into sections and the book was sequenced to provide the best, most efficient reading experience. Sections were clearly and visually differentiated, while all notes were shifted to the end to reduce interruptions in reading considering the length of the P/P book.
VISUAL DESIGN
The aim of the visual design was to make optimal use of minimal elements. In keeping with the clients needs, one primary typeface was used, supplemented with a second typeface only for page numbers. A tight 12 column grid ensured cohesive and consistent layouts without feeling monotonous.
The aim of the visual design was to make optimal use of minimal elements. In keeping with the clients needs, one primary typeface was used, supplemented with a second typeface only for page numbers. A tight 12 column grid ensured cohesive and consistent layouts without feeling monotonous.
Explorations for the book cover
FINAL BOOK
A thorough index was key for a book of this length. It included each section, essay, project it was based on, curators and the authors. The entire book judiciously uses only 2 colours apart from black and white, earmarked for very specific purposes.
Section breakers are the only element of colour to clearly differentiate them. Each essay has a project description before it. A play with page sizes has been used to create a visual difference between the essay and the project information.
A star detail, consistent with the Serendipity Arts visual language, has been used in different forms to tie in to the brand.
All notes are consolidated at the end for uninterrupted reading.
