I'm a product and graphic designer who thrives at the intersection of business, technology, and user experience, ensuring that design decisions align with strategic goals and user needs.
Aishwarya Bindana, a graduate from DJ Academy of Design, Coimbatore, is a versatile product designer with a strong foundation in UI/UX and graphic design. Over the past 5+ years, she has evolved into a systems thinker—bringing together user needs, business goals, and product strategy to craft thoughtful, scalable, and intuitive experiences.
Currently based in New Delhi, she has led end-to-end design across fintech, procurement, and enterprise SaaS, where she helped shape the UX for one of India’s first open-source lending platforms. From mentoring a growing design team to driving data-informed design decisions, she remains deeply hands-on, with a bias for action and an eye for systems that scale.
Aishwarya believes it’s the meticulous details that set great products apart. Whether she’s building out design systems, simplifying complex flows, or collaborating across teams, her goal is always the same: to create experiences that are not only seamless and impactful—but also carry a quiet touch of character.
WORKED AT
Bizongo, New Delhi
Bizongo, New Delhi
Oct 2022–Present
PulakB Design, New Delhi
Nov 2020–Sep 2022
Studio Eksaat, New Delhi
Nov 2019–May 2020
The Brewhouse, New Delhi
May 2019–July 2019
TESTIMONIALS
It’s not always easy to get a full picture from just a few lines on a website. So here’s a little help—words from the people she has had the privilege of working with closely. Their perspectives might give you a better sense of who she is and how she works.
IN OTHER NEWS
In her free time, Aishwarya can be found typing away at her laptop with a vengeance to keep the writer in her sated. You can also find her in a deep-dive about historical topics that catch her fancy. Work in progress: trying to reach back to her roots and finally learn Telegu.
In her free time, Aishwarya can be found typing away at her laptop with a vengeance to keep the writer in her sated. You can also find her in a deep-dive about historical topics that catch her fancy. Work in progress: trying to reach back to her roots and finally learn Telegu.
DROP IN A WORD AT
aishwaryabindana7@gmail.com